Owner and operator of Valcore Contracting, Gord Parkin has deep roots in the Cowichan Valley community. Gord was born in Victoria, BC, but at a young age his family made their way to Germany. While his family enjoyed living abroad, around Gord’s eighth birthday, his family made their way back to Canada and settled in Saskatchewan. “My mother was always heavily involved with the community we were living within,” says Gord, “I was raised with a firm belief where you live matters.” As his mother furthered her career in sales, she instilled in Gord the value of customer appreciation. “In any customer based industry you need to know your clients well,” he says. “Learning to read between the lines and anticipating your clients’ needs is an integral skill and comes with great responsibility.”
The west coast beckoned and Gord’s family moved back to Victoria where he spent his later teen years gaining experience in sales and marketing, and by age 21 had transitioned into carpentry. “Most carpenters start out working the framing end of a build, the rough-in work, I started out working under skilled finishing journeymen,” says Gord. “I cut my teeth in the trade learning that the art of my craft is truly in the details.” Trained by seasoned, old school carpenters who prided themselves on their handcrafted, custom carpentry and attention to detail, Gord learned early on that the finished product is a piece of art and should last a lifetime. He believes good carpentry is like a well lived life; there is no room for fillers.
Joinery and precise timber framing is a passion for Gord. “We are so lucky to have the resources we have here on the West Coast, and seeing big cedar and fir beams used properly is beautiful to behold,” he says. “Building to highlight the beauty that surrounds us on our coast is inspirational for me.”
Gord made the Cowichan Valley his home 19 years ago. He and his wife Nicola have raised their four children in the Cowichan community. “I believe it’s important to really love where you live, and we strongly believe in the community here in Cowichan,” says Gord. “Besides its beauty, the people here are one of the reasons we have chosen to raise our kids in this community.”
Gord believes in carrying over his passion for forging long-term relationships into his business. At the end of the day it’s not just about what he’s building, it’s who he’s contracting for. “Knowing that when our project is done I get to keep building a relationship with my clients and the community, that’s what really lights me up,” he says.
Gord still lives in the first house he ever bought in the valley, and hopes to continue contributing and helping to build the Cowichan Valley community. “It’s not just where my family has roots, it’s part of us. Our values, and our beliefs are reflected in this community.”
One of the pleasures of owning his own company for Gord is the privilege of dealing directly with clients. “There is no better feeling than having clients excited through the process,” Gord says. “Most importantly standing back with them and seeing the completed project and having them still excited and thoroughly satisfied means Iv’e done my job well.”
Gord’s extensive knowledge is one of the many advantages of being in business for 30 years, and allows him to explore new adventures with the company. “I get to work with all kinds of clients on a wide range of diverse projects,” he says. “Our company takes pride in offering exceptional client care to everyone.”